Internet marketing is no longer about telling your target market about your products and the benefits, it’s all about providing them with information to solve their problems and overcome pain points. So when creating content, always bear in mind what the information can do for your target market. This way you are demonstrating your expertise, and at the same time building a relationship with them without even being there.

Your website is one of the most powerful marketing tools that you have, so is it working as hard as possible for you? If you’re providing really useful information in a range of mediums, ie text, images and video, then there are plenty of reasons to hold the interest of the visitor to your website and allow them to see what your business can do for them, and in time they will engage with you.

Whilst there are lots of searches conducted in Google, Bing and Yahoo (and all the other search engines), there are as many searches conducted in social media. In May 2010, there were more searches made in Facebook than on Google, and whilst we recognise that a lot of those searches were for individual names, there were plenty for brands and businesses. It’s therefore essential that you share the great content on your website on Facebook and Twitter, so that you can reach a wider target audience when they conduct a search for what they need on social media.

The other benefit of sharing content on social media is that your target customer may not be looking for your product or service right at that moment, however, by liking your page on Facebook, or following you on Twitter, they can see what is coming up in the future, and bear your products and services in mind – this is an excellent position to be in, as searches are incredibly competitive, any search term in Google will produce often millions of results, so by getting up to date information in front of your target audience when they don’t need the products or services, it will plant the seed for when they do need them, and reduce their need to search with your competition.

To find out more about Social Share (and custom Facebook landing pages) please contact us: Tel: 0845 258 1208 Email: info@covenantsolutions.co.uk Twitter: @cslweb Facebook: Covenant Solutions