Pay Per Click Advertising

When a target audience is particularly niche, or you are trying to stand out from the crowd because there are a lot of competitors, pay per click can be the difference between potential clients finding your services and not.

‘Pay per click’ is where a clients’ services are advertised on a search engine’s results page. Just as websites show up in relation to certain keywords, so do pay per click adverts.

The client pays for every click through to their website and the highest bidder gets the first position on page one of the results page.