There are few things more off-putting for visitors (read current and potential customers!) to your site than stale, unimaginative or incorrect information. So whilst a well-targeted, user friendly, search engine optimized (SEO) and visually appealing website are key factors which should not be overlooked if you want to establish and maintain a professional and respected online presence, these are only half the picture. Equally important are your site’s content, and your ability to keep it fresh, innovative and accurate. This is where CMS (Content Management System) comes in. At Covenant Solutions, we favour SilverStripe as our CMS of choice when building websites for our SME clients.

The nature and appeal of a good website is that it is interactive, dynamic and constantly changing. If you’re like most people, the hassle and expense of going back to your website developer to implement every change you need is one you would rather avoid. Depending on the size and nature of your business, managing your site’s content could require updates which may vary in frequency from monthly, weekly or daily to even hourly edits from one or several contributors at a time. A website built around a CMS gives you greater control over the content of your site and the freedom to update your content both directly and independently of your web developer.

Aside from the obvious cost and time-saving benefits to your business of managing your own content, effective use of a CMS is an excellent way of generating new business leads and showing current and potential customers that you value them and are involved in and enthusiastic about your business.

Using SilverStripe CMS to manage the content of your website and generate new business leads

There are many popular content management systems available on the market, but these are a few reasons why the award-winning SilverStripe CMS stands out for us and our clients:

1. Its easy-to-use, intuitive user interface means that clients with little or no technical knowledge can update and edit their web pages easily and independently of us.
2. It’s a free, open source software, which means it can be customized to suit any client’s requirements. Its flexibility and scalability allow us to do almost anything a client would want with it, from running a small brochure website to streaming 1.5M images to Facebook.
3. It’s easy to integrate with social media such as Facebook, Twitter and LinkedIn – all important sources for generating new business leads.
4. It has a large user community and is built by a company who make a living from it. That makes for a first-class support system for SilverStripe customers and it is reassuring to know that its owners are personally invested in making sure their product is the best it can be.
5. Its comprehensive permissioning system facilitates registered and restricted web spaces – giving clients freedom to administer access rights to specified users.
6. Its version control simplifies the management of changes to files, allowing users to review drafts and previews of their pages.
7. Its Smart web forms in the administration interface allow the easy automation of transactions and purchases in e-commerce sites.

Covenant Solutions is the ideal choice of developer to integrate SilverStripe CMS into your website.

• All Covenant Solutions hosted SilverStripe sites come with SilverStripe Dawn as standard which means that your site will be monitored for errors 24 hours a day, 365 days a year.
• We are experienced content management system professionals for all clients from small to medium enterprises to large companies.
• We’re friendly, helpful and we speak your language – no jargon.

Call us now on 0845 258 1208 and let us show you how a CMS can work for your site.