Increase your brand presence online

Facebook pages appear to be everywhere these days. Have you noticed that at the end of an advert, that most brands now promote their Facebook Page rather than their website? If you’ve not checked out any of these new pages yet, it’s worth taking a look, as it’s a very powerful way to attract and engage with new and existing customers.  Pages are not just suitable for business to consumer enterprises such as Coca-Cola, they work well for business to business too (check out our own page here)

Your website is still a powerful marketing tool; A Facebook page does not replace your website, however what it does is extend your brand presence online, along with providing new and existing customers a different way of engaging with your business. With over 600 million Facebook accounts, and the UK population spending approximately an hour a day on social media sites, it’s a great way to raise the visibility of your brand, along with getting to know your target market and driving traffic to your website.

As the first objective of Facebook marketing is brand recognition and awareness, it’s essential to make sure that your Facebook page is “on brand”. The best way to do this is to create a custom landing page. Custom landing pages can have the look and feel of your website home page. It’s the place to attract potential/existing customer’s attention so that they “Like” your page.

The next objective is to provide a new way for visitors to engage with your business, so be sure to update your page regularly, and make sure that the content is relevant to your page visitor. If you run a business blog, then be sure to add each new blog post to your Facebook page, you’ll notice a big increase in blog readers from this.

Another objective for your Facebook page for your business is to drive traffic to your website.  If your custom landing page is similar to your website home page, you can create the same links and send traffic back to your website, it’s incredibly effective at increasing traffic, and also works really well for SEO.

If you would like a custom Facebook landing page for your business, please contact us:  Tel: 0845 258 1208 Email: info@covenantsolutions.co.uk Twitter: @cslweb Facebook: Covenant Solutions