Web design blog

A content management system provides you with the means to update the content on your website at a time that suits you, and is easy to use (if you can send an email, you can use a content management system!)

Content is king! How many times have you read that with regards to your website or blog recently? Search engines love new content, which is great for SEO, but always keep your content updated to satisfy your website visitors not the search engines. Do what is right for your target audience and you will get the SEO (Search Engine Optimisation) benefits, don’t do it the other way round as it is will show that you are writing for machines, and your readers will move on.

There are few things more off-putting for visitors (read current and potential customers!) to your site than stale, unimaginative or incorrect information. So whilst a well-targeted, user friendly, search engine optimized (SEO) and visually appealing website are key factors which should not be overlooked if you want to establish and maintain a professional and respected online presence, these are only half the picture. Equally important are your site’s content, and your ability to keep it fresh, innovative and accurate. This is where CMS (Content Management System) comes in. At Covenant Solutions, we favour SilverStripe as our CMS of choice when building websites for our SME clients.

Each day 30 million adults in the UK use the internet; that 65% represents a huge populace that you could be reaching online.  We can help you target the right potential customers, with the right messages, to grow your business. Sound advice from Covenant Solutions means getting your first website built (or an existing website redesigned) is easier than you think.

Your website may have been 'state-of-the-art' 5 or even 2 years ago but, with massive changes in technology and the way people use the internet, unless you've kept your site up to date your business could be losing out. Yet a website refresh or update need not be a costly exercise. Often quite small changes will update your website – and it'll also give you something to tell your clients about.