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10 tips to successful email marketing
Here's 10 things that we recommend doing to improve your email marketing
Is your website in need of a makeover?
Your website may have been 'state-of-the-art' 5 or even 2 years ago but, with massive changes in technology and the way people use the internet, unless you've kept your site up to date your business could be losing out. Yet a website refresh or update need not be a costly exercise. Often quite small changes will update your website – and it'll also give you something to tell your clients about.
What impact is iPad going to have on your business?
The fun and fashionable 'it' gadget of 2010 is also an incredibly powerful business tool…
Covenant Solutions completes acquisition of silverstripeclub.com
Covenant Solutions is pleased to announce the acquisition of silverstripeclub.com which was completed on 8th July 2010.
Covenant Solutions has specialised in developing content management system driven websites since 2002 and has been developing websites on SilverStripe since 2008. Aaron Brockhurst, Managing Director of Covenant Solutions, explains: “The acquisition of the silverstripeclub.com gives us the opportunity to grow our work in the SilverStripe Arena. Our intention is to continue the development of modules, widgets and themes that will benefit the members of the club."
“Our first piece of work is to complete the auction module ready for release in September 2010. Our design team are working on three new themes which are available to all members in August with a new theme released every month. We're also in the process of scoping a Media Manager Module that will give SilverStripe site owners the ability to easily manage Audio content for playing on the site and download.”
Tips to help you write your blog
Most websites we work on will have a blog as it's a great way for business's to add new content to their website which the search engines love and engage with people on a more personal level. However the thought of writing a blog often sends even the most dedicated content editor into panic mode. A friend of ours asked for some tips on writing a blog so rather than sending her an email here's our tips for writing your blog.
Your website is not a murder mystery
A couple of weeks ago I was fortunate to be able to take some time out from the business and spend the day at Building The Perfect Council Website. It was the first time I had attended and I wasn't sure what to expect. I had already done my research and knew that Ektron, Jadu and Sitecore were among the exhibitors and thought it would give me a good opportunity to talk to them about what their products offered and to see how they stood up against Documentum Web Publisher and SilverStripe.
It also gave me the opportunity to talk with people within the councils about what was important to them and what the major challenges are. Unsurprisingly top of most agendas is usability and accessibility. Only once during the day did I hear someone mention Google during a discussion group, headed up by Marco Ranon from RNIB, which was looking at accessibility of PDF documents. Also on the agenda was location based services and the benefits of providing content relevant to the visitor's location, 3D websites and Social Networking.
One of the highlights for me was Gerry McGovern's plenary, The Story of a Web Site. His opening, "Your website is not a murder mystery" was about making it easy for users to find the information they are looking for quickly and effortlessly. According to Gerry's research the top three negative user experiences are poor search results, confusing menus and links and out of date content.
Ten tips for making page one
One of the questions we're most often asked is "What can I do to get my website onto page one of the search engines?". There are several things that you can do yourself which will help your search engine ranking and we thought we'd share 10 of them with you. These are all on our checklist when we evaluate a website and it's search engine performance before we start promoting, building links and increasing traffic. They're also the most common items that we correct in our client's websites.
Insurance industry eyes social networking
Whilst suffering the heat on London Underground last week I manage to read a copy of "Insurance Times" that someone had generously left behind. Had it not been for the Facebook and Twitter images I would have passed on this opportunity and read the copy of The Sun that was left on the chair next to it.
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